Keyword research is an essential component of any optimisation campaign.

Without performing this step you will have no way of knowing if the keywords you are optimising the site for actually carry any traffic, or have any idea of how competitive the chosen keywords are.

There are many free tools available to assist you with this step, google adwords keyword tool is particularly useful.

Well written content:

Writing content for a website is different from other forms of writing in one aspect, and that is the fact that you must appease two target audiences with one piece of writing.

The first and arguably most important, are the actual human readers, the second target is of course search engines, both these visitors read your webpage in a different manner, but with a bit of research you can learn how to write content that is attractive to the human eye and ensures your page is indexed in search engines for the right keywords. Content should also be regularly updated and added to, search engines love fresh content!

Backlinks:

Backlinks are links that point to your site from another domain, these links are at their most valuable when they are coming from a website with a simular theme to your site that has a high google page rank. Reciprocal links are worth less than one way links as the search engine know that they are liable to have been artificially generated, although it is worthy of note that search engines do not judge the links reciprocal if your outbound link points to a different page than the returning inbound link is on SEO Courses

Internal Link Structure:

internal links that connect pages within your own site also have value for seo, try to use hypertext links wherever feasible, they have many advantages such as spreading page rank throughout your site and allowing spiders to access pages, you should also try to use your most important keywords in the anchortext for these links.

Page Meta tags:

Countless people get meta tags wrong, despite the fact the correct procedure is so simple, The title should be attractive to the human eye and contain your important keywords, however, if your two main keywords are “new chairs” and “wooden Chairs” you would only need to use the word “chairs” once.

Therefor the title may look like this: “Chair.com | Suppliers of New Wooden Chairs” The similar is true for the description tag, do not replicate words just because they are used in multiple keyphrases, you will make your tags look spammy and the search engines dislike few things more than spam.

The only place you should enter every keywrord in full is the keyword meta tag, where the keywords should appear exactly as you would expect a searcher to type them into a search engine. See the below examples:
Right: “sausage roll makers, makers of sausage rolls, sausage roll suppliers”
Wrong “sausage, roll, makers, of, suppliers”

Obtain helpful advice about SEO Services – give a look to quoted publication.

Tagged with: • • •

Filed under: Internet Marketing Techniques • SEO • WA Members Area

Like this post? Subscribe to my RSS feed and get loads more!