Beat the SEO game with the Wealthy Affiliates

While many people will tell you what you should be doing when it comes to link exchange, very few will tell you what you should NOT be doing.

There are some specific actions of a link exchange, which could actually hurt your rankings instead of helping your website.

Search engines are very finicky and the wrong actions could result in loss of ranking or even penalties for things you never intended. Therefore, it is wise to keep your eyes open and understand just what you should avoid in link exchanges.

Using your Words – In text links, refrain from using words that are irrelevant to your website and link. Using the words click here is of no real value in your text link. Search engines read text links to determine exactly what they are linking to. Use only descriptive and relevant words in any text link. If you operate Joe’s Bar and Grill, put Joe’s Bar and Grill.

Avoid link farms – Never, ever, ever, (did I say ever?) exchange your links with any link farm. If a website looks even close to a link farm, avoid it at all costs. Search engines place high negatives on link farms and if you are associated with one, it will cost you on your rankings, basically taking some value away from your website.

Relevance Counts – You are probably tired of hearing this world, but it is completely and totally necessary in the area of link exchange. Do not participate in a link exchange with any website that has no relevance to your own.

If you operate a website for Joe’s Bar and Grill, you certainly do not want to link to a website called Jake’s Auto body. There is no relevance or connection between those two sites at all. Instead, you would want websites about entertainment and other sites that have something in common with your own.

Page Rank is Googles way of showing the user a basic ranking of a webpage. The ranking is from 0 to 10 with 10 being the highest. To calculate page rank there are numerous variables involved but the most important in link popularity. So the more incoming links you have to that webpage the higher Page Rank you will have.

Page Rank is updated all the time but not visible to users. The visible Page Rank on the Google toolbar is only updated a few times a year. Normally every 3 months. There are a few ways that you can get a general idea of your Page Rank at all times.

One way requires the site to be listed in the Google directory. It has become known that the directory lists in order of Page Rank. The directory uses current Page Rank data and not the visible one that only updates every 3 months. So if you have a site in the Google directory you can always get a general idea on what your current Page Rank is.

There are also Page Rank predictor tools out there. Now these tools used to be somewhat accurate but they have been shutdown with Google changing the PK parameters to all 0s. This may change again in the future but as of right now it simply does not work.

One thing that gets me is how Page Rank consumes people that are new to the SEO world. To get a few things straight here is what Page Rank does for your. NOTHING! You do not rank higher in the SERPs, make more money, get more traffic, or look cooler. This number is just a basic guideline of how many incoming links you have to your site.

But Page Rank is good for a few things at the same time. Most webmasters base link exchanges primarily based off of Page Rank. So the higher Page Rank you have the better chance of getting a good link exchange. Also it is good for selling links on your site. The price pretty much always reflects what the Page Rank is on the page.

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Filed under: Mission0ps • SEO • Wealthy Affiliates

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