Wealthy Affiliate Basics Of Keyword Research
At the wealthy affiliate you learn that keyword research is the backbone of all marketing projects.
The success of your website depends upon finding and targeting the best key phrases for your niche.
If you do not put the research in then all your SEO efforts might well be wasted chasing non-existent, low quality traffic. Your business needs to get the keyword facts before any optimisation is attempted. You can get a very comprehensive tutorial in week 3, of the 8 week wealthy affiliate training program
Keyword targeting in SEO is restricted by the size of your website. The bigger the site the more key phrases you can target. At most 2-3 keyphrases should be used on each page. If you target more key phrases on a page you are in danger of diluting the overall effectiveness of that page.
Therefore, if you have a 10 page website you will only be able to target 20 -30 keyphrases. Many of the pages on your 10 page website would make poor landing pages, so in reality you might only have 5 – 6 quality pages to target with your important keywords.
It is not just your index page that ranks highly in Google. Each inner page is analysed individually and if it is judged to be the most relevant page to the search query then it is displayed in the search result.
When people search they are looking for relevant information. If I am looking to buy a printer I want to be brought to the printer specific page and not the general computer homepage. Treating every page of your website as potential landing pages is important.
As each web page is judged individually by Google, each page should have unique key phrases assigned to them. This allows you to greatly increase the number of keywords your business is targeting.
In practice, there tends to be a far greater amount of possible key phrases than web pages. Have a look and see where we rank for WA Members !
Key Points
• Treat every page of your website as a possible landing page
• Target web pages with unique key phrases
• Choose 2 – 3 key phrases and assign them to each web page.
• If there are no relevant pages then create them.
• Expand your website to target your keywords.
Grab 1 million human visitors if you can!
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