So who the hell is Matt Cutts? That’s what most of you may be asking. Well I can understand that I did ask the same question. Well he’s a guy who works for google and he heads up the “anti web spam team at Google.”

For those who don’t know too much about SEO and also for those who missed ‘WordCamp San Francisco 2009 like most of us! There were only 700 smart people there (Umm I wish I was one of them though). Matt have put a video up which shows the presentation which I have stuck on the bottom of this post.

I learnt a ton of stuff just watching the video and I really suggest you give it a peek to. It is a bit hefty at 46 mins long but well worth a look if you  still want more traffic and don’t want to come across looking like a spammer…

It may just stop you opening all the crappy emails that you get sent about SEO too. Geez to think  sometimes we even buy into those phoney SEO training guides too!

If you use wordpress you MUST check out the video

If like me your a bit of a sponge I would also suggest you pay a visit to the WordCamp San Francisco 2009 too. but make sure you got the time to as it’s a lot of content to get through.

Happy Viewing.

PS see that I’ve change my url just as he say’s …icon_smile

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