You worked so hard to prepare an eBook that’s right on trend in your niche. After the initial burst of sales, all that remains is a trickle of buyers.  Even your returns are rising. So what just happened?

The information is solid and unique. Do you have to change the content to pump up the sales? No, but you may need to make simple adjustments to get those sales back on the rise and prevent more refund requests.

Give away free samples. You know how that draws people in the grocery store or at the coffee shop. Everybody wants to try something that’s free.  Let prospective buyers have a sample of your eBook.

Provide a link on your website that allows viewers to read a sample chapter. Then circulate that link to every site, forum and discussion group in your niche.  The more people who sample your work, the more potential buyers you attract.

The free sample is another way to reduce requests for refunds. The buyer has a chance to see if this is the kind of information and presentation that’s worth buying.  You can also add a free look at the table of contents. An informed buyer is more likely to be a satisfied buyer.

Don’t be afraid to highlight the money back guarantee. Rather than prompt refunds, a strong guarantee of satisfaction actually reduces refunds.   Add a gold seal or other icon that shows a guarantee symbol.

Buyers want to know that their purchase information is safe. Instead of saying, “ Your order is secure” add to your link “Order Now on our Secure SSL Server” (or other appropriate security message).

Speaking of the Order Now link, apply this several times in your sales letter and in several locations on the sales page.  Each time you add more reasons to purchase or add a bonus offer, put in the Order Now link.

Don’t make your prospect search for how to buy. You want to grab them while they’re still overwhelmed by the urge to have what you’re selling. Inside your eBook is another place for the Check New Titles link.

You can add it in the copy a few times as long as you don’t interrupt the flow of the content. Have that link in the opening page with your welcome, in the signature line of your “about the author” page and on the last page of the copy.

If you already have a title for the next eBook, use that in the link. While the reader is enjoying your work, it’s a great time to promote another eBook. Make it easy for a satisfied reader to find and buy more eBooks from you.

Add a bonus survey at the end of the eBook. Ask your reader to “review” this eBook by answering a few questions for a Special Free Bonus Gift.  Add the link for the review. When the reader finishes, the review goes into your autoresponder and the Bonus Gift is sent immediately with a note from you.

The Bonus Gift is the incentive to complete the survey. You can get useful information from your readers that will help in targeting your next product. But even if the survey information isn’t that important, it’s a way to build a relationship with your buyers. Let them know what you have to offer and give past buyers the first chance to get your newest information products

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Yep absolutely free list building software,

How any times you heard the power is in the list”to many right” well that’s because it’s dead true, I’m not going too preach about it here, all I will say is this software builds double optins for you just like aweber wants and it uses a very clever method of virally building your list by giving the something that is totally cool.

This list builder is AWESOME and it comes from one of the biggest names in the on-line world I know. NOW being totally honest I want to only give this to folks on my list so here’s the deal…

You just enter you name and email in the box at the top of the  page on the right, (It says Wealthy Affiliate FREE ) Once I have that everyone on my list will get an email tomorrow Sunday 14th March at 13.01 pm . This free list building software will not be up for long I can guarantee you that so opt-in today and you’ll be safe.

Remember this list builder is totally cool and builds your list by not pissing the off but by delivering great cool stuff..

Enter your name and email on the right and I deliver the free list building software to  you 2morrow.

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The best outcome of your first online marketing campaign is a big response.  The worst outcome is being overwhelmed by thousands of responses awaiting your response. Online buyers expect instant response to their information requests.

So not only will you frustrate your potential clients, but you’ll wear yourself out trying to handle this alone. That’s where you hire the inexhaustible personal assistant, the autoresponder. Just set up your autoresponder to perform all of the tasks you need, and then you’re free to move on to the next campaign.

The autoresponder catches those email requests and in a split second sends information back.  You can set the autoresponder to actually sound personal by sending the friendly, welcoming note that you wrote.

The autoresponder also captures the email information of prospects or buyers. That’s absolute gold for building your email list. Smart Internet marketers use this list to stay in touch on a regular basis.

No, you don’t have to irritate with daily emails. But you do want to give them a “sneak preview” and pre-sale buying opportunity for your new product along with many free tips. Another great use of the autoresponder is to send regular newsletters.

Offering a free niche market newsletter helps you get those valuable email opt-ins.  Some prospects want to learn more about your product before buying. The newsletter is a tool for developing trust with potential buyers.

The fact is that buyers would rather choose products from trusted sources than take a chance on the unknown, so keep the relationship solid with regular, meaningful communication. Your autoresponder can handle multiple lists and different messages.

That gives you a way to tailor the email to prospects for each product. One of the biggest mistakes that marketers make is failing to target the message for each product prospect. They get lazy, write one message and one thank you note and then move on.

The autoresponder is capable of so much more work for you. Give each list a distinct name that relates to the product so that you can easily identify the list.    If the autoresponder tool seems daunting, take time to view the tutorials.

Even if you have an active list under management, scan the tutorials to see if there are new tricks you can learn for maximizing the effectiveness of your autoresponder emails.  Keep your electronic personal assistant busy and you’ll make more money online with less effort. As you keep on hearing Aweber autoresponder is the best on the market … If you haven’t got an aweber account yet you really should as the real opportunities are in the relationship you have with your list…

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