The Benefit Of “How To Build A Better Blog ”
Just nosing around tags and tagging I digg up some great info
I was looking through my comments and stumbled across a great blog for folks who are putting together online profiles and want to really get into the knowings of how to build a better blog.
And yep I realize that actually there is a blogging program that claims that name. This is another fellow blogger just giving out quality content. Well done to 
Blogsessive , I had an awesome time over there this morning 
Anyway I digress … Here’s A Neat Internet Marketing Technique outlined below
Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public.
Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns – with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.
The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn’t have a lot of appeal for their core audience. The success of the exhibition, therefore, would rest in how it was marketed.
The Houston Museum of Natural Science quickly called in Spur Digital to help reach the targeted demographic audience and generate interest in the Exhibit. HMNS was, also, hoping to acquire new patrons and members to further their future revenue.
Spur digital worked with HMNS to identify the target market…
The and developed an integrated online media plan to reach those audiences.
The campaign featured an online contest that was marketed through targeted online media outlets including relevant Web sites, Search Engines and third party E-mail lists. Viral marketing was an important component of the campaign, so Spur developed an innovative strategy to get people to refer their friends.
Spur Picked out the target audience…
Identified as males 18 to 34 years old who were fans of action and fantasy films, frequent video game players and movie renters, tech-savvy who generally didn’t hang out at museums.
Based on this information, Spur chose search engine advertisements that would accompany specific search words, dedicated e-mail advertisements, sponsored e-mail advertisements, banner ads on web sites targeted toward the desired audience, and e-mails to the HMNS list.
Did it work? You bet! The results were excellent. The impact of the viral marketing effort was astounding – over 23% of registrants came originated from the Tell-A-Friend feature. The direct marketing efforts yielded impressive results as well.
In total, the 12 week, locally-targeted online campaign yielded more than 2 million targeted impressions, 40,000 unique visits, almost 12,000 and 6,000 invitations sent by friends at a cost per action of less than $3.00. These contributed to the record attendance of almost 100,000 over 3 months.
Learn how to run Locally Targeted Marketing Campaigns.
For more information visit Smart Business Ideas
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Leave
a comment, get a gift!
Powered By WP Footer
-
Affiliate Offers Are A Fantastic Choice For Your Budding Online Business Do you understand Affiliate Business! If you have been pining to start an online business and make easy online money, you're likely encountering terms you have never heard previously. You might also have found the quantity of opportunities available to you to be overwhelming. Where do you start?(the sign means...... -
Free Traffc How To Drive it Free Traffic Tips are always worth a read. For online marketers there is absolutely nothing better than traffic... except traffic that comes in 'gratis' However... During these times of economic tightening knowing the best possible methods for driving traffic flow to your websites is a must. Yes there are traffic...... -
Setting Up And Working For An Online Business The number of online job opportunities is growing exponentially. Some people, in fact, get a great chunk of their income from doing online jobs. However, not all online jobs can deliver their promise of big salaries and rewards. Worse, some are scams. Build yourself an online business But there are...... -
What Do You Need For A Good Online Advertising Campaign? An online marketing campaign is only as good as what you put into it. In this article we will take a look at exactly what you need to put together a good internet advertising campaign that delivers results. 1. Every great advertising campaign needs an autoresponder to capture prospects contact......
Related Websites -
4 Free Ways To Explode Your Blog Traffic 4 Free Ways To Explode Your Blog Traffic by Calvin Tan Every online business requires traffic in order to survive, that much we previously know.But in this article, we're going to look at 4 of... -
Another 7 Steps for How to Get Traffic to Your Blog If you are trying to learn how to get traffic to your blog, then you will benefit from the tips in this series, which are designed to show you the necessary steps for how to... - Becoming an Internet Entrepreneur - Tips and Tricks To get you fast-tracked, we have included a vast selection of tips and tricks to make your online business a success that it deserves to be.1) First of all, choose a domain name that is...
-
Tips To Promote Your Online Business Using Email Marketing More number of peoples around the world are living with the dream to make profits from their online business venture. Running a successful online business involves taking the right decisions in each stage or level...
Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
